Adidas

D Rose All In For Chicago

October 3, 2013
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Remember high school pep rallies? Well, the latest event that Greenlight lit was like that, but so, so much better. The United Center in Chicago was packed with over 5,000 high school aged kids, 2,000 of their chaperons, media, rapper Big Sean and of course NBA MVP Derrick Rose himself. Once again we worked with […]

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Adidas Boost Media Launch

April 10, 2013
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Timed with the infamous New York Fashion week, Adidas opened the doors of the Javits Center in NYC to 350 media members eager to learn more about Adidas’s new Boost shoe technology. We’re lighting experts, so we’ll spare you any attempt to explain this amazing new sport shoe technology. Instead, here’s a video with a sneak peak at the […]

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